A great deal of murmuring has gone on about Chanel’s rate of interest in e-commerce recently, as well as the brand’s rate of interest in checking out the medium is clear. This morning, Chanel took one more step in that direction, debuting the Chanel Coco Crush fine fashion jewelry Collection in a pop-up buying site at Net-a-Porter.
This introduce is the latest in a series of events building toward eventual in-house e-commerce for the brand. First, Chanel revealed plans to balance its worldwide prices, which would make selling on the internet a more seamless venture for a worldwide business. Then, a Chanel exec told Women’s wear everyday that the brand’s own on the internet buying might introduce as early as next fell.
The Net-a-Porter special collection introduced this morning consists of five rings as well as one cuff, all rendered in 18k white or yellow gold with scores that approximate the quilting on the brand’s iconic bags. The fashion jewelry will be offered with may 6 as well as retail for costs ranging from $2,150 to $20,500. a number of of the pieces have already offered out.
When the partnership was announced, Benjamin Comar, worldwide director of Chanel fine Jewelry, told Women’s wear everyday that the pop-up shop at Net-a-Porter is meant as a “one-time shot” instead of a long-lasting cooperation that will grow to include more classifications or products on the prominent high-end buying site. (Still, we can dream.)
Not only does the move mark a little development in the French behemoth’s strategy toward reaching its customers, however it marks a fantastic chance for Chanel fans who don’t online near a shop to pick up a new piece of jewelry. inspect out the line below, or shop the full pop-up experience via Net-a-Porter.
Chanel Coco Crush medium 18k White Gold Ring
$3,100 via Net-a-Porter
Chanel Coco Crush 18k Gold Cuff
$20,500 via Net-a-Porter (Sold Out)
Chanel Coco Crush 18k Gold big Ring
$3,500 via Net-a-Porter (Sold Out)
Chanel Coco Crush 18k Gold medium Ring
$2,950 via Net-a-Porter (Sold Out)
Chanel Coco Crush 18k White Gold little Ring
$2,150 via Net-a-Porter
Chanel Coco Crush 18k Gold little Ring
$2,150 via Net-a-Porter