Every year, consulting firm Millward brown Optimor takes stock of the global luxury industry and makes a decision who the crucial players are based on revenue, profits and overall brand value. and every year, Louis Vuitton takes the top spot with a valuation even a lot more enormous than the year before. Fashionista.com reports that according to Millward brown Optimor, Vuitton’s worth was up 23% in 2010 over 2009, a year when it was also the most powerful and affluent luxury brand on the face of the planet.
That puts its value at over twice that of Hermes, it’s next closest competitor and also a big gainer for 2010 with a 41% jump in valuation. With those kinds of increases, it’s no wonder why it seems as though LVMH, Vuitton’s parent company, might be seeking to gobble up the independent French brand. and that’s not the only place on the power list that LVMH makes it’s mark. Spirits megabrands Moet & Chandon and Hennessy, who account for the M and H in the conglomerate’s name, also appear in the top ten. Take a look at the entire list, after the jump.
1. Louis Vuitton
2. Hermes, $11.917 billion
3. Gucci, $7.449 billion
4. Chanel, $6.823 billion
5. Cartier, $5.327 billion
6. Rolex, $5.269 billion
7. Hennessy, $4.997 billion
8. Moet & Chandon, $4.570 billion
9. Fendi, $3.422 billion
10. Burberry, no total valuation listed
Any surprises on this list for you? Conspicuously missing are names like Prada, Dior and Tiffany, who I always assume will show up but typically don’t. Tiffany pulled in at number ten on last year’s ranking but was displaced by the development of Burberry for 2010.